PROJECT: HISTORY OF MODELS DOCUMENTARY
History of Models is a documentary and website launched by Modelinia in conjunction with the New York METs exhibition “The Model as Muse”. History of Models featured interviews with leading fashion/beauty icons including Heidi Klum, Iman, Miranda Kerr, Cindy Crawford as well as Victoria’s Secret, Maybeline, and several other leading fashion/beauty brands.
As Art Director of Modelinia, I worked with both Modelinia’s team of producers and editors and the MET to create a campaign that ran across multiple channels. We offered an interactive online timeline of fashion and modeling, a 3 -art documentary on NYC Life TV, and integration at Fashion Week NY.
Inspired by the METs extensive photo collection of models, I created an identity for the series including opening titles and motion graphics packaging for each part of the series. I also worked with a team of developers to create a History of Models mini-site that featured an interactive timeline of the history of models.