PROJECT: website BRANDING & IDENTITY
The creators of Project Runway formed Modelinia as an online video site about fashion, models and beauty. Modelinia wanted to bring fresh video content daily that spoke to fashion/beauty fans and consumers worldwide. They needed content about the lives of fashion models that was irreverent, sexy, fun and exclusive.
As Art Director of Modelinia, I led a hands-on role in developing all branding, identity, graphic and motion design for the website content. Working closely with our in-house editors and VP of Programming, we created a video library about the lives of leading fashion models and designers. In addition to creating the look and feel for video identity packaging, I also edited videos and collaborated with directors for video shoots.